Current Issue : January - March Volume : 2011 Issue Number : 1 Articles : 10 Articles
The total number of mobile phones in use, in India today is 26 million. There is no domestic player in the India mobile phone industry. The prominent brands in the Indian cellular phone industry are Nokia, Sony Ericsson, Motorola, and Samsung. Nokia has the single largest market share in India of 60%. I have focused my research on Nokia and also on one of its major competitor; Sony Ericsson since these are very prominent players in the Indian market. Nokia has saturated the urban market including the B and C class cities and is now targeting potentially untapped markets. Sony Ericsson on the other hand has chosen to focus its energies on the B and C class cities since which it had not ventured into so far. The customer analysis of this coursework highlighted that the upper segment of the population are the major consumers of mobile phones. Extensive research was conducted into the strategies being implemented for the rural market. The GSM market share outstrips that of the CDMA market. However, CDMA technology continues to grow but not as fast as GSM technology and thus, presents no significant threat. Nokia and Sony Ericsson segment the market on a similar basis. However, they have different interpretations of it....
The Pharmaceutical sector has emerged as the most shock proof sector during period of recession. The Pharmaceutical sector can be categorizes as second fastest and consistent performer in Indian economy, these fact is also true in global concern too. For consistence performance and maintaining the future growth, the continued product development and improvement in product qualities, the need for hiring and utilizing new technologies are need of hour. M&A is playing major role in pharma sector. The different types and reasons of the M&A are summarized here. The chief reasons for M&A are growth of business, market reputation, market share, lowering expenditure cost, decreasing market competition and enhancing product output. M&A has to pass through a certain process and a legal requirement. The M&A has also second face as it depends upon various managerial decisions and strategies, which decides success or failure of the M&A process....
Communication cues play an important role in the development of satisfaction within an organization. Communication in most of the related studies has been considered as a one-dimensional construct, while the present study specifically proposed formal and informal communication as predictors of communication satisfaction. Furthermore, although literature introduced job satisfaction as a great predictor of OCB, the present study takes one more step forward and proposes communication satisfaction as an antecedent of OCB. These relationships were tested by 231 survey completed by respondents from Electrical Manufacturing industry in Iran. Formal communication and informal communication were found to predict communication satisfaction. Besides, communication satisfaction was a strong predictor of all dimensions of OCB....
This article thinks that knowledge management includes knowledge learning and knowledge innovation, the value of knowledge in these two areas is produced, and after these two processes, have knowledge assets. In this paper, the ideas and methods of assessment about knowledge assets are proposed in the field of knowledge management, and analysis and research on these methods....
It is feared that Recession* is here to stay. Though India due to its stable financial structure and strong saving habits is not worst hit yet, but we do not yet know how the current crisis will evolve and how far and till when the implications are going to carry. The confidence of consumers, corporations, and investors—a key factor—cannot be forecast. Nor can government policy. Yet various researches conducted from time to time shows that in past recessions, companies pursuing a purely defensive strategy fared less well than their more active counterparts. As the economy enters what will probably be a difficult downturn, companies should prepare to identify and seize the opportunities. What seems improbable now could become a reality sooner than you expect. How the real economy fares will depend greatly on the way the current policy debate plays out over the next few quarters. Despite the current turbulence, in most industries it isn’t hard to identify either the companies that will find themselves under pressure or which consolidation and reshaping scenarios might emerge. Instead of reacting to situations on short notice as they arise, it is advisable to invest time now to understand how such forces might affect your industry and what role you want your company to play. This paper based on the approaches adopted by major MNCs GE, Johnson & Johnson, Wal-Mart , Toyota, Proctor & Gamble and IBM tries to provide some effective and affordable marketing ideas that will help a firm not only survive this slowdown but also to emerge as a winner during the recession and present business scenario of cut throat competition....
The Enron scandal, revealed in October 2001, eventually led to the bankruptcy of the Enron Corporation, an American energy company based in Houston, Texas, and the dissolution of Arthur Andersen, which was one of the five largest audit and accountancy partnerships in the world. In addition to being the largest bankruptcy reorganization in American history at that time, Enron undoubtedly is the biggest audit failure. It is ever the most famous company in the world, but it also is one of companies which fell down too fast. In this paper, it analysis the reason for this event in detail including the management, conflict of interest and accounting fraud. Meanwhile, it makes analysis the moral responsibility From Individuals� Angle and Corporation�s Angle....
The Knowledge Intensive Business Services as an important part of the national economy and the national innovation system of the second knowledge base, is beginning to attach great importance to the country. At present, Knowledge Intensive Business Services have become the most active group of innovation. The article first elaborates the meaning of Knowledge Intensive Business Services. Then analysis the role of KIBS in innovation system and the development trend of KIBS. On this basis, it comments on the policy to promote the innovative development of KIBS advices for government....
The study examines the quantity surveying (QS) firms� strategic orientation and its relation to strategic planning process. The strategic orientations based on Miles and Snow typology were used to identify the strategic orientation for QS firms. The strategic planning process that includes the efforts of strategic planning, degree of involvement in strategic planning and formality were also determined. The declined period in Malaysian construction industry from year 2001 to 2005 has been determined. The research aims to establish the strategic orientations of QS firms and the strategic planning process carried out by QS firms in terms of processes, degree of involvement and formality. The strategic planning process is examined using qualitative and quantitative data to thirty four QS firms in Malaysia. Spearman�s rank correlation was used to test the hypotheses. The research is part of the doctoral research. The study concludes that there are significant correlations between the QS firms� strategic orientation (Prospector and Defender) and efforts in strategic planning process during declined period. The QS firms� strategic orientation also correlated with the degree of involvement of top management and senior quantity surveyors in all three stages of strategic planning. In addition, formalized strategic planning depends on the Defender strategic orientation....
It is really a dream for any company to occupy the top brand in there brand basket of company profile by acquisition & take over just within a short span two decade & Videocon did it? Company started in 1979 in Aurangabad, and now one of the biggest manufacturers of consumer electronics and home appliances in world with spreading the profile in Oil & Gas, Glass Manufacturing too. As a part of the researcher’s project she tried to analyze and explore the market potentials in Aurangabad- Jalna & Pune -Ahmednagar city. The area is one of the most potential markets of Maharashtra. Area of operation was the market of Aurangabad -Jalna & Pune -Ahmednagar city which in itself is a big commercial place of marketing and sales in Maharashtra region of western India. The researcher surveyed all the market places of Aurangabad -Jalna & Pune-Ahmednagar city while doing the project. The Research Methodology adopted was in depth interview of dealer and shop owners with respect to the questionnaire so as to understand the market trend and brand performance. After analysis of data it was found that Videocon has a vast scope and space to cover the market, as compared to other MNC’s are spreading there presence through lightening speed. The exclusive company showrooms of other M N Cs are making bang in the market. Thus Videocon will come over all other brands with its state of art manufacturing technology and marketing combination. Videocon is delivering quality product at optimum price and gaining place in top 5 brands in market. The reliance and empathy of the Indians on there Indian multinational-videocon products are the real drivers of the company to boost the consumer electronics and home appliances, specially the Color Television, Refrigerator, Washing Machine in 21st century....
Innovation in quality management through research and development is one of the key factor based on which an industry can satisfy its futuristic needs and sustain its growth in this cutting edge competitive era. The techno-scientific society’s demands are encapsulated in a universal set of quality – parameters that need to be rigorously analyzed in real time field applications. In this paper such an analytical and scientific study has been taken into consideration to highlight various known & defined factors along with their consequences. The total quality management (TQM) is not only for manufacturing, but it brings benefits like improved productivity, faster product development, reduced product failure rate and increased product reliability and also positive effects in R & D and can be used for building an integrated teamwork. Various TQM tools, standards, implementation frameworks, measures, processes, philosophy and policies have been described. The authors have assumed various standard data and tried to conclude the hypothetical and predicted results and future scopes under its discussion where both the implications and criticism are discussed at length....
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